Job Description
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
Job Summary We're Looking For:
The Campaign Operations team is searching for a highly skilled and motivated individual to join our Center of Excellence (CoE) team for marketing campaign operations support. This role will report directly into the CoE lead to develop best practices in executing campaign operations on Adobe Campaign V8. This role will play a key part in driving the success of our marketing campaigns and ensuring consistent operational support to end users. This individual will be focused on working to provide support to marketing operations teams across the divisions as well as HQ. We are seeking an individual with advanced proficiency in marketing automation tools and a robust understanding of industry best practices within marketing operations.
Job Description What You'll Do: - Implement best practices and guidelines to optimize campaign execution in Adobe Campaign V8
- Provide martech support to divisional users and HQ campaign operations users
- Support the campaign operations teams by developing and maintaining standardized processes for initiating, planning, executing, and analyzing marketing campaigns
- Work closely with Division partners to understand pain points and collaborate with technology partners and HQ teams to resolve
- Develop and provide training support for all teams using our marketing technology platforms (E.g., Audience management, Campaign management, and email platforms)
- Collaborate with cross-functional teams (E.g., Technology, Data, & Martech Product teams) to develop and document new capabilities
- Keep up-to-date documentation on processes and best practices for creating best-in-class marketing and transactional communication campaigns
- Full ownership and be accountable for all issues relating to end-user support (HQ & Division users)
- Be proactive in anticipating users' challenges and responsive in addressing them
- Actively engage with Division and HQ users to resolve operational issues quickly
- Conduct training sessions to empower all marketing operations (HQ & Divisions) users to proficiently execute campaigns on our platform
- Deliver end-user support for marketing technology platforms to users across the organization through the use of office hours, team forums, and intakes
- Leverage Adobe Workfront to optimize intake process from users needing support
- Other duties and responsibilities as assigned
What You'll Need: - Education and Experience:
- Bachelor's Degree or equivalent is ideal
- 4+ years hands-on experience with building multi-channel marketing and transactional campaigns including QA and leveraging marketing automation solutions and tools
- Proficiency in email marketing platforms and tools is crucial (e.g., Adobe Campaign V8 or comparable email marketing tools)
- Experience in developing and implementing standardized best practices
- Experience with managing and leading a team
- Familiarity with marketing technology solutions and tools
- Ability to learn new Marketing technology tools quickly and become an expert level user to provide end-user support
- Experience in training users on marketing technology solutions
- Experience providing technical end-user support
- Working knowledge of HTML and CSS for template customization
- Working knowledge of tools and scripting languages for incorporating dynamic content into emails
- General understanding of relational databases and SQL
- Quickly understands complex systems and processes
- Attention to detail with strong project management skills
- Understanding of campaign performance drivers and experience optimizing
- Creative problem solver, shows perseverance when presented with barriers
- Must be approachable and a strong team player
- Self-starter, works well under pressure and tight deadlines
- Strong technical, written and communication skills are a must
- Proven ability to communicate and build cross functional relationships.
Employees at all levels are expected to: - Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team - make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Respect and promote inclusion & diversity.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: - This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
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Please visit the benefits summary on our careers site for more details.
Education Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relative Work Experience 5-7 Years
Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Job Tags
Work experience placement,